I think by now that most people are beginning to realise that breakfast cereals may contain more sugar than you realise, but recent research from Cardiff shows that the packaging can mislead consumers in to imagining the products are more healthy than they are.
Nutritional claims focus on minerals and vitamins, which like in bread, are artificially added in many cases and also make legitimate claim on the products having no artificial colours or flavors – I mean why should they have these in?
The researchers also highlighted that the portion sizes shown were much larger than the manufacturers recommended portion size, and if the pictures were to be imitated then children would often consume more than their recommended daily allowance of sugar just at breakfast.
The study, titled “UK children’s breakfast cereals—An oral health perspective”, was published online on 27 July 2018 in the British Dental Journal.
Made from our classic Kellogg’s Corn Flakes but with a tasty frosted coating, Frosties is truly a tasty start to the day. As a source of vitamin D, B vitamins and Iron, Frosties really are ‘Grrrreaat’ in more ways than one.” from the Kelloggs site.
At present it contains 11g of sugars per 30g of cereal.
Chosen at random. Interestingly enough I couldn’t find the nurtitional information on the Kelloggs site, but on Tesco the product details included”
“Enjoy as part of a varied and balanced diet and a healthy lifestyle.
Vitamin D important for healthy bones*
B Vitamins & Iron Helps release energy*
*Contains > 15% of the nutrient reference value of vitamin D, 5 B vitamins and iron. Vitamin D contributes to the maintenance of bones. Vitamins B1, B2, B3, B6, B12 and iron contribute to normal energy-yielding metabolism.”
They don’t mention the two teaspoons of sugar…. The recommended allowance is 5-6 per day, and I suspect most children don’t have 30g as a serving.